CREATIVE DIRECTION
For almost two decades I have been immersed in and leading creative teams. I have a reputation for delivering high-caliber creative on time, within budget and aligned with business objectives. If your product or service needs a fresh perspective to support your strategic goals, I thrive on taking on new challenges. Below are selected works created with the help of many.
PHOENIX CHILDREN'S EPILEPSY FEARS US CAMPAIGN
An experiential microsite was developed for Phoenix Children's Neurosciences Center of Excellence to showcase it's in experience treating and curing epilepsy.
PHOENIX CHILDREN's EPILEPSY FEARS US CAMPAIGN
PHOENIX CHILDREN'S INNOVATION REPORTS
Experiential landing pages were developed for some of Phoenix Children's premier service lines in order to showcase the innovative work happening within these divisions.
PHOENIX CHILDREN's innovation reports
Fetal Care Innovation Report
Neurosciences Innovation Report
Neurosciences Innovation Report
Neurosciences Innovation Report
Neurosciences Innovation Report
Neurosciences Innovation Report
Heart Center Innovation Report
Neurosciences Innovation Report
Heart Center Innovation Report
Jayken: A heart transplant story
A documentary for Phoenix Children's chronicling the journey of a brave young man in need of a new heart. The objective was to showcase the exceptional Heart Center at Phoenix Children's.
PHOENIX CHILDREN'S BLANKET THE AREA CAMPAIGN
Phoenix Children's was in need to promote its expanding health system services throughout the Phoenix Metropolitan Area. This campaign was designed to communicate the enterprises' vast services throughout the valley. This work was executed in collaboration with our agency partners at Aloysius Butler & Clark.
Phoenix Children's Blanket The AREA CAMPAIGN in video
Blanket the Area Spot 1
30 Second Commercial reinforcing Phoenix Children's expanded services in the community.
Blanket the Area Spot 2
30 Second Commercial reinforcing Phoenix Children's expanded services in the community.
PHOENIX CHILDREN'S BLANKET THE AREA CAMPAIGN IN print and DIGITAL
PHOENIX CHILDREN'S MEDICAL MOMENTS
Dr. Ostille Medical Moment
Phoenix Children's Physician speaks directly to the community.
Dr. Van Leeuwen
Phoenix Children's Physician speaks directly to the community.
Phoenix Children's MVP (Most Valuable Patient)
Phoenix Children's partnered with the Arizona Diamondbacks to have patients run the bases on the field during each home game. A mini documentary was made for each patient families story and played at each game. The objective was to celebrate the incredible journey of each Phoenix Children's patient.
Anna MVP
Joy MVP
Isaiah MVP
Gigi MVP
Zach MVP
Gabriella MVP
Shoni MVP
Connor MVP
New Emergency and Level 1 Trauma Unit
When Phoenix Children's Thomas Campus opened its new Emergency Department they were in need of a promotional video. The objective was to inform the public and EMS services about how this new facility would better serve the community and save more lives.
Phoenix Children's Dog Bite prevention
This animated video was produced for Phoenix Children's Center for Family Health and Safety who focuses on community safety education. The objective is to educate children on the best practices for interacting with dogs.
Phoenix Children's sizzle reel
This promotional highlights video was made to showcase the various services of Phoenix Children's Thomas Campus.
DR. FRANKLIN
Phoenix Children's Heart Center is expanding into adult heart care to take care of their aging patients. This video was designed to introduce this new service and its expert leadership.
Various Print and Digital Campaign Work
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